How to Make a Mood Board in Pinterest
Step-by-Step Tutorial for Creatives
Skip the Blank Page—Start Here
Tips on building mood boards for your project
If you’re stuck staring at a blank screen when someone asks for a mood board, this post (and video!) is for you. We walk you through how to easily create a Pinterest mood board that clearly communicates your creative vision—whether you’re prepping for a branding project, photoshoot, website, or design collaboration.
In this tutorial, you’ll learn:
- What a mood board is and why it matters
- How to build one step-by-step in Pinterest
- Tips for keeping it focused and effective
- Creative projects that benefit from using mood boards
- Watch the video below or scroll through for the full breakdown.
Let’s Make Mood Boards Less Intimidating
Ever been told to make a mood board and immediately found yourself staring at a blank screen for far too long?
You’re not alone. Whether you’re gearing up for a branding project, prepping for a photoshoot, or trying to communicate your creative vision to a designer—mood boards are one of the best tools out there. But starting one from scratch can feel overwhelming.
We made a video tutorial to show you exactly how to make a mood board using Pinterest, in a way that’s simple, strategic, and actually useful for you and your creative partner.
Watch the video below to see our recommendations and start building a board your designer will thank you for.
What Is a Mood Board?
A mood board is a curated collection of images, colors, typography, textures, and references that capture the look and feel of a creative project. It’s not about choosing exact final assets—it’s about communicating vibe, tone, and aesthetic direction.
Mood boards are used by designers, photographers, stylists, authors, and creative teams to stay visually aligned and inspired before any actual design or production begins.
Why You Should Make a Mood Board
If you’ve ever struggled to explain what’s in your head during a creative project, a mood board can be your best friend. Here’s why:
- Clarify your vision before the project starts
- Inspire your team or collaborators
- Avoid miscommunication and endless revisions
- Stay visually consistent across assets or platforms
- Spark new ideas and make creative decisions easier
Want to use mood boarding to build your brand style?
Get our FREE Brand Clarity Kit and start building a brand that feels like you.
What Kinds of Projects Can Use Mood Boards?
You don’t need to be a designer to benefit from a good mood board. These are helpful for just about any creative project, including:
- Branding and logo design
- Website design or updates
- Photoshoots and video campaigns
- Book covers or podcast artwork
- Event or set design
- Social media content planning
- Packaging or product styling
- Interior design projects
- And more!
If the end result needs to have a visual impact—start with a mood board.
Pro Tips for Better Mood Boards
One board per project. Avoid mixing different aesthetics or concepts into one place.
- Focus on feelings. Think about the mood or emotion your project should evoke—not just what looks cool.
- Don’t copy—use for inspiration. Use your board to inform decisions, not duplicate someone else’s work.
- Think across mediums. Pull images from fashion, interiors, packaging, art, and more—not just your niche.
Want Help Bringing Your Mood Board to Life?
If you’re stuck after the mood board stage—or just want a designer’s eye to help bring your ideas into reality—we’re here to help.
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