Dance Ed Tips provides innovative teaching tools and resources to support dance educators in creating engaging, effective lesson plans. They had a unique product with so much potential, but showcasing it was challenging. With many cards in a pack and photos that didn’t communicate their usage, it was hard to showcase their value online. Their website lacked the warmth and personality needed to make it feel like more than just a product—it was a valuable classroom resource, but that wasn’t coming through.

We brought their brand to life with a consistent, vibrant photographic style that highlighted their products. A brand photoshoot in a dance studio allowed us to capture real-world use, making the product more tangible and relatable. Reflecting on their illustrations, we created a cohesive, flexible visual language that seamlessly tied everything together. The result was a beautifully polished product and a website that felt more inviting and effortlessly connected with its audience. Now, their resource is not just seen—it’s understood, appreciated, and ready to make an impact.

Feel the Beat offers adaptive dance for all individuals and utilizes a vibrotactile flooring to allow dancers to feel the music through the floor! They had a powerful mission but were struggling to connect with their audience. Their branding felt outdated and inconsistent, failing to represent the essence of dance. Their marketing materials weren’t designed with accessibility, making engaging their community difficult. Without a clear marketing strategy, their impact wasn’t being fully realized, and the imagery they had didn’t capture the heartfelt connections and transformative experiences they provided for their students. Additionally, onboarding new teachers lacked structure, creating inefficiencies behind the scenes.

We worked with them to develop a transparent, strategic approach to their marketing across all touch points. Their branding was refined into a recognizable, cohesive identity that solidified their presence in the dance world. Flyers and marketing materials were redesigned for readability, and additional formats were created to benefit screen readers. Heartfelt imagery and footage showcased the profound impact of their work, inspiring sponsorships and donations. Impact videos were crafted to tell their story emotionally and compellingly, encouraging more community support. The result was a stronger, more connected brand that resonated with its audience on every level. Its marketing now reflects the beauty of dance and amplifies its mission, driving engagement, support, and enrollment for years to come.

Heron Hill, a small business specializing in wool felt stitching, sewing, and embroidery kits, needed a cost-effective way to showcase its products online. Under new ownership, it also required updated packaging and product design that aligned with its existing branding while minimizing costs and waste.

We provided simple, budget-friendly photography to give their products a professional, polished look, making them more appealing to online buyers. A redesigned instruction booklet reduced manufacturing costs while staying true to its sustainable mission. With thoughtful illustration and design expertise, we ensured a seamless visual transition in their packaging, maintaining brand consistency while improving efficiency. Now, Heron Hill has an elevated yet cost-conscious brand presence that helps it connect with customers, highlight its biodegradable products, and grow its business confidently.

Culminate Creative, a newly established branding agency, was built on experience, passion, and a love for coffee and color. Led by strong, talented women with a deep background in the industry, they were ready to make their mark—but as a brand-new company, they needed more than stock imagery to stand out. They were still refining their brand voice and personality, and they required visuals that would showcase their expertise and reflect their values and approach to their clients.

To create a brand presence that felt both professional and personal, we crafted a custom brand photoshoot tailored to their needs. A versatile location with a mix of clean, modern spaces and pops of color allowed us to highlight their polished expertise and fun, engaging style. Thoughtful props helped tell their story—business books to showcase Chelsea’s passion for reading and self-growth and branded coffee mugs to reinforce their identity and love for a good cup of coffee. The result? A dynamic, personality-driven set of images has become their brand's foundation. These photos now serve as the backbone of their website and social presence, helping potential clients instantly connect with who they are and why they should want to work with them. With a visual identity reflecting their expertise, passion, and personality, Culminate Creative launched confidently—ready to stand out and make an impact.

Shelly Wilbanks had built a strong reputation in legal and law enforcement circles through her published articles, but stepping into the world of fiction with her debut legal thriller, Truth Kills, was a whole new challenge. She had a clear vision for her protagonist but struggled to bring that concept to life visually. She also lacked a book cover and professional headshots that reflected the sharp, suspenseful tone of her writing. Adding to the challenge, she was hesitant about updating her headshots, feeling uneasy about being in front of the camera.
We worked closely with Shelly to craft an eye-catching, professional book cover designed to captivate the right audience. Her character’s essence was carefully translated into the visuals, ensuring the cover spoke to thriller readers while standing out in the market. For her headshots, we created a comfortable, relaxed environment that allowed her to feel at ease, resulting in professional yet natural images that reflect both her confidence and her craft.
Now, Shelly is launching Truth Kills with striking visuals that not only elevate her book but also strengthen her personal brand. With a polished cover and headshots she feels great about, she’s stepping into the literary world with confidence, ready to connect with readers and establish herself as a compelling new voice in legal thrillers.