Andrews Artistry

Illustration of Feel the Beat dancers, one with hearing aids and one in a wheelchair.

Designing for Brand Success: Illustration and Design

The Illustration Must Align with Brand Essence and Audience Appeal Creating art that aligns with a company’s brand involves understanding the brand identity, values and target audience. Prior to any project it’s important to get thorough information about the company’s existing brand via brand book including mission statements, personality, target demographic and current visual style. […]

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Dracula cover book sample featuring the word "Dracula" with blood dripping down.

Crafting Your Narrative: Decoding the Art of Typeface Selection for Captivating Stories

Decoding the Art of Typeface Selection for Captivating Stories A Comprehensive Guide for Crafting Striking Book Covers Choosing the right typeface for your story’s book Cover or movie poster is a crucial creative component which sets the tone, communicates the genre and grabs audience attention. Here are some things to consider when selecting a typeface.

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