One Brand. Three Content Styles. Infinite Ways to Show Up.
Featuring Wunderkeks Cookies
Most people treat Pride Month like a content calendar obligation—we treated it like a creative opportunity. We curated a list of queer-owned brands we genuinely admire, the kind we’d hype up in a group chat without being asked. Wunderkeks Cookies made that list instantly. Not just because their brand is bold, joyful, and unapologetically itself, but also because—let’s be honest—we were fully prepared to order a box and call it “research.” This series became our way of celebrating brands we love while pushing ourselves to explore how many different ways one story can be told.
The Sweetest Way to Say “We See You”
During Pride Month, we wanted to do more than simply post about queer-owned brands—we wanted to show up for them in a way that felt thoughtful, creative, and true to who they are. So when we featured Wunderkeks Cookies, it wasn’t a checkbox moment or a performative nod to the season. It became a creative challenge: how do you celebrate a brand while also demonstrating your range as a studio without making the story about yourself? It’s a line a lot of brands miss, usually by virtue signaling or over-branding the moment. We chose a different approach.
Three Creative Directions. One Brand. Zero Repetition.
1. Illustrated Content: Personality First
For the illustrated version, we wanted the content to feel like a true celebration of Pride Month. Using the cookie photography we had already shot, we added playful character details that gave the treats even more personality—turning them into little stars of the story, complete with Pride flags in hand. The result felt festive, joyful, and full of heart, adding a layer of whimsy that honored both the occasion and Wunderkeks’ vibrant spirit.
2. Composite Visuals: The Scroll-Stopper
For the composite version, we photographed each cookie individually and then built a scene that couldn’t have existed quite so perfectly in real life. By suspending the cookies in space and arranging them as if they were gently falling into a stack, we created an image that felt playful, polished, and impossibly appetizing. It gave us complete control over the composition while turning a simple product shot into something more imaginative and visually arresting.
3. Stop-Motion: Movement = Attention
For the composite version, we photographed each cookie individually and then built a scene that couldn’t have existed quite so perfectly in real life. By suspending the cookies in space and arranging them as if they were gently falling into a stack, we created an image that felt playful, polished, and impossibly appetizing. It gave us complete control over the composition while turning a simple product shot into something more imaginative and visually arresting.
What This Project Actually Proves
This isn’t about cookies. It’s about range without losing strategy.
Most studios fall into one of two traps:
- They stick to one style → safe but forgettable
- They try everything → chaotic and inconsistent
We sit in the middle. Every piece was different, but all of it felt intentional.
That’s the difference between:“We can do anything” vs. “We know exactly what to do and why”
The Strategy Underneath the Pretty Stuff
Let’s connect this back to what actually converts (because vibes alone don’t pay invoices):
- Recognition: celebrating a queer brand during Pride → instant emotional alignment
- Permission: showing brands they don’t have to stick to one format
- Possibility: demonstrating what their content could look like across mediums
That’s the message ecosystem in action. Not random content. A guided experience.
Why This Matters (For You, Not Us)
If you’re a brand looking at this thinking: “This is cool, but what does it mean for me?”
Here’s the answer: You don’t need more content. You need content that earns attention in different ways. Because your audience isn’t one-dimensional:
- Some people respond to visuals
- Some to motion
- Some to storytelling
This approach meets them where they are, not where you wish they were.
For us, this project was a creative challenge to tell multiple brand stories without losing identity.
And your brand? It’s probably capable of way more than you’re currently showing.
Book a free consultation if you need help with your brand photos.
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