Branding & Creative for Authors, Artists & Agencies

Shelly Wilbanks had built a strong reputation in legal and law enforcement circles through her published articles, but stepping into the world of fiction with her debut legal thriller, Truth Kills, was a whole new challenge. She had a clear vision for her protagonist but struggled to bring that concept to life visually. She also lacked a book cover and professional headshots that reflected the sharp, suspenseful tone of her writing. Adding to the challenge, she was hesitant about updating her headshots, feeling uneasy about being in front of the camera.
We worked closely with Shelly to craft an eye-catching, professional book cover designed to captivate the right audience. Her character’s essence was carefully translated into the visuals, ensuring the cover spoke to thriller readers while standing out in the market. For her headshots, we created a comfortable, relaxed environment that allowed her to feel at ease, resulting in professional yet natural images that reflect both her confidence and her craft.
Now, Shelly is launching Truth Kills with striking visuals that not only elevate her book but also strengthen her personal brand. With a polished cover and headshots she feels great about, she’s stepping into the literary world with confidence, ready to connect with readers and establish herself as a compelling new voice in legal thrillers.

Mary Jo Lasky is a dynamic artist and educator. She shares her love for dance teaching while captivating audiences with her versatile performances. Offstage, she channels her creativity into vibrant multi-media art, blending movement and visual expression. While Mary Jo’s talents are undeniable, she struggled to merge her dual roles as a dancer and fine artist into a cohesive personal brand. She needed a clear, professional identity that showcased both sides of her work and reflected her bold, bright personality.

We developed a comprehensive brand package that went beyond a simple brand guide. From a polished logo, color palette, and typography to designing a book cover for her upcoming tap curriculum, we ensured every detail aligned with her artistic vision. The package included event signage, a standout resume and one-pager, business cards, and a dynamic website layout—equipping Mary Jo with all the tools needed to present herself professionally and creatively. The transformation was powerful. Mary Jo could confidently market herself with a unified brand, seamlessly connecting her dance and fine art worlds. She launched with a strong visual identity that showcased her talents and resonated with her vibrant, artistic style—setting her up for success as both a performer and a creator.