Feel the Beat offers adaptive dance for all individuals and utilizes a vibrotactile flooring to allow dancers to feel the music through the floor! They had a powerful mission but were struggling to connect with their audience. Their branding felt outdated and inconsistent, failing to represent the essence of dance. Their marketing materials weren’t designed with accessibility, making engaging their community difficult. Without a clear marketing strategy, their impact wasn’t being fully realized, and the imagery they had didn’t capture the heartfelt connections and transformative experiences they provided for their students. Additionally, onboarding new teachers lacked structure, creating inefficiencies behind the scenes.

We worked with them to develop a transparent, strategic approach to their marketing across all touch points. Their branding was refined into a recognizable, cohesive identity that solidified their presence in the dance world. Flyers and marketing materials were redesigned for readability, and additional formats were created to benefit screen readers. Heartfelt imagery and footage showcased the profound impact of their work, inspiring sponsorships and donations. Impact videos were crafted to tell their story emotionally and compellingly, encouraging more community support. The result was a stronger, more connected brand that resonated with its audience on every level. Its marketing now reflects the beauty of dance and amplifies its mission, driving engagement, support, and enrollment for years to come.

A small Colorado dance studio with incredibly talented performers was preparing for its recital, Through the Storm. While its artistry was undeniable, its marketing visuals didn’t reflect the power and emotion of its show. It needed a way to capture the depth of its performance and introduce the concept in a compelling way.

To bring their vision to life, we created a striking photo composite poster featuring their company dancers in a dramatic scene that embodied the show’s theme. An introductory video showcased these dancers in costumes that matched the poster, ensuring a seamless visual experience from marketing to performance. The program was designed to impress families, and custom merchandise graphics allowed them to take a piece of the show home as a lasting memory. The result was a visually cohesive and emotionally resonant recital experience, where every element—from promotions to performance—felt intentional, polished, and worthy of the talent on stage. Beyond just wowing the audience, the elevated presentation also sparked curiosity and excitement, making a lasting impression on potential new students.

We are honored to be Move by Morelli's photographers, capturing everything from their recital portraits to in-class images to their performance teams. Their energy, style, and skill are evident in every photo.

Rocky Mountain Rhythm is dedicated to sharing the joy of tap dance in Colorado through affordable performances and education while ensuring fair pay for their artists. They strive to build a welcoming community for tap dancers and inspire others to join in. While their mission was clear, their branding wasn’t. Without a defined brand guide, their social media felt scattered, and creating content was time-consuming. They needed fresh, flexible imagery and reusable brand elements to make their marketing more effective and efficient.
We created a complete brand sheet with a polished logo, cohesive colors, consistent fonts, and versatile graphics to elevate their brand. During a yearly team photo shoot on a white background, we captured each member individually, allowing us to build creative composites that showcased their talent and reflected the unique themes of their self-hosted shows. These images allowed them to use team photos from social posts to show promotions. The impact was immediate. Rocky Mountain Rhythm’s social media presence became more professional and eye-catching, leading to more show bookings. The consistent visuals and ready-made templates saved them time and helped them share their story more effectively.

Now, their brand shines as brightly as their performances—welcoming new dancers and audiences to experience the rhythm of tap.

Mary Jo Lasky is a dynamic artist and educator. She shares her love for dance teaching while captivating audiences with her versatile performances. Offstage, she channels her creativity into vibrant multi-media art, blending movement and visual expression. While Mary Jo’s talents are undeniable, she struggled to merge her dual roles as a dancer and fine artist into a cohesive personal brand. She needed a clear, professional identity that showcased both sides of her work and reflected her bold, bright personality.

We developed a comprehensive brand package that went beyond a simple brand guide. From a polished logo, color palette, and typography to designing a book cover for her upcoming tap curriculum, we ensured every detail aligned with her artistic vision. The package included event signage, a standout resume and one-pager, business cards, and a dynamic website layout—equipping Mary Jo with all the tools needed to present herself professionally and creatively. The transformation was powerful. Mary Jo could confidently market herself with a unified brand, seamlessly connecting her dance and fine art worlds. She launched with a strong visual identity that showcased her talents and resonated with her vibrant, artistic style—setting her up for success as both a performer and a creator.