Get to Know Brooke VanDevelder
Unveil the Creative World of Brooke VanDevelder: Illustrator, Designer and High-End Retoucher
What’s your name and current title?
Brooke VanDevelder: Graphic Designer and High-End Retoucher
*Amber here; I like to call Brooke Our Secret Weapon… she’s our Lead Designer/Illustrator and a Jack-of-all-trades.
How would you describe yourself?
I’m an adaptable and artistic spirit, always hunting for thefollowingt side adventure to complete. In my free time, I love to illustrate, travel, and harass my cat while binging on anything from the horror genre. My love language is sarcasm.

Describe your job in 100 words or less.
My job involves visual problem-solving through various skill sets, including high-end retouching, photoshopping, composite and collage, illustration, graphic design, GIF creation, and video editing.
What’s your favorite part of working remotely?
The eternal battle of keeping my cat, Claude, off my keyboard. Moreover, I have the flexibility to create a work schedule that aligns with my most productive times so I can produce my best and most efficient work.
What does your ideal workday look like?
I do a quick workout and meditation before sitting down, which energizes and grounds me. Then, I tackle the hardest task first, like illustration or strategy, and end the day with basic retouching or video editing, which requires less intense focus.
What work do you enjoy doing the most?
As a Creative, my restless brain appreciates all facets of my job equally. As much as I love the thrill of illustrating from nothing, we all need a visual break to get fresh eyes on our creations. Some days, when I’m stuck on a creative project, it’s refreshing to switch gears on straightforward retouching, color correcting, or video editing.
What occupations besides art have you held, retouching and photographing products for food service and crafting e-commerce companies? I also have some fun side jobs, including pole dance instructing,at-home caregiving, ng, and retail work.
What drives your artmaking?
I am determined to keep improving, and I am inspired by other illustrators, designers, and creatives. I love expressing an idea or part of myself without using words.
Which tools are essential to your work as an artist?
Photoshop is my ride-or-die tool, but Adobe Illustrator, Indesign, After Effects, Premiere Pro, Procreate, and Canva are also amazing tools.
My iPad Pro is a phenomenal travel companion when I’m not at my desk using my Wacom Intuos tablet and tablet monitor. But sometimes, you can’t beat the tried-and-true pen and paper. Shout out to Micron and Bienfang’s Bristol paper for fueling my love of art-making during Inktober.
What form of art best represents you?
It depends on my mood or what stage of my artmaking journey I am in. Currently, it’s excessive layers of linework and color gradients made in Photoshop, which you can check out at www.vandevelder.com. However, my first love was oil painting, followed by pen-and-ink drawings.
What is your favorite piece of art?
When looking at the final result of all my work, it’s nearly impossible to pick. They all show their own learning curves to me, but the one I had the most fun creating was an illustration for the Washington Post, a film critic’s review of various films, with the criterion that the characters are traveling in constant, restless motion.
My work has a lot of energy and movement through inline work, so the art director’s choice of me for this project was perfect. It was an invitation to lean into and push my strengths further. It was featured in their top illustrations of 2021.
OTHER ARTISTS FAVORITES:
I’m obsessed with Victo Ngai’s breathtakingly intricate work. It’s fantastic how she effortlessly balances so many components and colors into one composition.
Edward Kinsella’s striking combination of flat, inferred surfaces with highly rendered people has inspired me. And its settling mood speaks to my dark heart.
Rich Kelly’s signature askew-style characters are visually delicious. It’s eye candy, and when he adds warped perspective backgrounds and intricate hand lettering, it chefs kiss. This man can draw.
Cite an instance from your own life that served as inspiration.
Overseas travel is and has been an inspiration for a long time. My love of drawing portraits and unique real-life characters was fueled by my exposure to parts of the world that vastly differ from mine.
I remember spending full days at a time just wandering around Bangkok or Paris, snapping reference photos of people and combining them with the equally fascinating architectural aspects of their cities.
What particular event in your life has been fundamental in shaping you?
There’s no one major event but a culmination of many that share the same common denominator: fear. Knowing that when I sign up for something, I will terrify myself, but in the end, I will become stronger than before. Most recently, I competed in a pole competition, with sheer terror driving me to practice harder and more efficiently than I ever had before. Winning 1st place was proof to myself that not only could I do something scary but also become a major contender against other phenomenal athletes.
I traveled to Europe by myself for the first time, stumbled through awkward French conversations, or got lost in Thailand, but I realized that’s part of the journey to artmaking. You must be okay with getting lost in creating because it’s messy, but you eventually find your way with determination and experimentation.
Which of your earliest memories is the fondest?
Being an only child, I spent a lot of time by myself, which could become isolating and lonely, but other days were truly magical. I remember spending most of my time experimenting with any creative outlet I could get my hands on: writing, drawing, and music, without any outcome in mind, just raw creativity.
What song motivates you?
It’s not the original answer, but Queen never fails to put me in a good mood, specifically ‘Under Pressure.’
What’s something interesting that our customers might not know about you?
I’m fiercely loyal and hardworking, and creativity is my oxygen. When a client comes to me, whether it’s just one person wanting to bring their graphic novel to life or a big e-commerce company looking for 2k images to be retouched for a website overhaul, I take pride in honoring their needs and coming up with the best visual solution tailored to their brand or project.
I love all of our clients because they chose us as their creative partner, and I will work tirelessly to make their product and company shine through the magic of retouching, photography, compositing, video editing, illustration, and design.
What hobbies do you enjoy in your free time?
I love pole sport because it combines dance, acrobatic skill, and storytelling. My pole partner and I are currently building our next acrobatic doubles routine for competition this fall at the Pole Sport Organization.
When I need a low-lift weekend, I love spending the day reading. With my book club, I’m reading The House in the Pines, a thriller.
My most recent favorite read was Black Crouch’s Dark Matter, a mind-bending sci-fi thriller based on the physics theory of Schrodinger’s cat.
Name a favorite thing in your home and explain why.
My boyfriend, Zoriah, worked in a record store in NYC in the early 2000s, right when world-renowned Shepard Fairey was selling his artwork around. Zoriah managed to grab signed prints of his work before he became a household name.
Without what could you not function?
My sound-canceling headphones. I say this with love: My boyfriend’s a chatty Cathy, and working from home can sometimes be confused for hangout time. These headphones tune out his dad’s jokes like a dream.
What is your favorite or most motivational location in Denver?
Denver Art Museum! And the neighborhood adjacent to ours near DU. It’s a wealthy neighborhood where homeowners seem to be competing for the most elaborate Halloween decorations, and they’re all winning. It’s a magical place to drive through on my favorite holiday.
Which advice did you receive that you felt was the best?
One of my favorite books is Talent is Overrated, a nonfiction study of all the masters of their respective crafts and the study behind how they became the best. The sheer determination, hours of dedicated and strategic practice, and not giving up trump anyone just riding on ‘talent’ alone. My takeaway was that you can achieve greatness no matter who you are or where you come from, and your work doesn’t discriminate.
I also owe a big thank you to John English at the Visual Arts Academy. I signed up for a free consultation/portfolio review of my illustration work, and while my work needed more cohesion and, of course, improvement, he gave me the push I was waiting for to start sending my work to art directors. My fear of rejection translated in my brain to, ‘I need to wait until my body of work is PERFECT before I show it to professionals, ‘ which is not the case when getting your work in front of people. That was how I scored my first prominent publication at Scientific American—huge thanks to Art Director Michael Mrak for taking a chance on me. Publications at New York times, LA Times, Washington Post, Politico, and the Republican shortly followed thanks to that first spark of confidence. Check out the podcast episode I did with Scientific American!
How Do You Get Inspired?
The most hardworking and best high-end retoucher I know, Amber Andr, news inspires me daily with fun ideas for creatively pushing our skills separately and jointly to create entirely new work styles.
Our clients, such as Feel the Beat, Boppy, By Hart, and Fancy Tiger Crafts, are up for unique, creative ways to engage with their client base and improve their e-commerce and marketing campaigns. They allow us to use our creative skills fully in print layout, digital social designs, gif creation, high-end billboard compositing, and much more.

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