Showcase Your Product with Branding Photography

Heron Hill, a small business specializing in wool felt stitching, sewing, and embroidery kits, needed a cost-effective way to showcase its products online. Under new ownership, it also required updated packaging and product design that aligned with its existing branding while minimizing costs and waste.

We provided simple, budget-friendly photography to give their products a professional, polished look, making them more appealing to online buyers. A redesigned instruction booklet reduced manufacturing costs while staying true to its sustainable mission. With thoughtful illustration and design expertise, we ensured a seamless visual transition in their packaging, maintaining brand consistency while improving efficiency. Now, Heron Hill has an elevated yet cost-conscious brand presence that helps it connect with customers, highlight its biodegradable products, and grow its business confidently.

Dance Ed Tips provides innovative teaching tools and resources to support dance educators in creating engaging, effective lesson plans. They had a unique product with so much potential, but showcasing it was challenging. With many cards in a pack and photos that didn’t communicate their usage, it was hard to showcase their value online. Their website lacked the warmth and personality needed to make it feel like more than just a product—it was a valuable classroom resource, but that wasn’t coming through.

We brought their brand to life with a consistent, vibrant photographic style that highlighted their products. A brand photoshoot in a dance studio allowed us to capture real-world use, making the product more tangible and relatable. Reflecting on their illustrations, we created a cohesive, flexible visual language that seamlessly tied everything together. The result was a beautifully polished product and a website that felt more inviting and effortlessly connected with its audience. Now, their resource is not just seen—it’s understood, appreciated, and ready to make an impact.

Fancy Tiger Crafts was a beloved co-op known for its vibrant selection of natural yarns, fabrics, craft supplies, and hands-on classes. But while its in-store experience was rich and inspiring, its online presence didn't fully capture the magic of its products. New arrivals took too long to be showcased, making generating excitement and quick sales harder. Their image rankings in Google were suffering since their product was shot on a linen background,  resulting in lower contrast. With a limited budget, backlogging all their products to photograph on white wasn't an option. Buyers also struggled with understanding fabric textures and colors, leading to hesitation and even complaints about discrepancies. While video content performed best on social media, most of their posts remained still images, missing opportunities for engagement.

To solve these challenges, we developed a streamlined system to showcase new products immediately. Moving forward, we photographed everything on white and retouched previous listings to align with Google's preferences, improving their search visibility. We introduced video content to highlight the movement and texture of fabrics, giving buyers a better understanding of the materials. We implemented a standardized color-matching system to ensure color accuracy, minimize discrepancies, and build customer trust. We incorporated innovative stop-motion animations to take engagement to the next level, making their products more dynamic and eye-catching. The results were transformative. Their online store started ranking higher on Google, making it easier for shoppers to discover them. With accurate colors and detailed visuals, customers could confidently shop online, knowing exactly what they were getting. And on social media, their posts became more engaging, drawing in more interaction from their community and strengthening their brand presence.

Boppy is known for designing innovative, fun, and practical products that make life easier for parents. But when it came to showcasing their brand, they faced some major challenges. Hiring baby models was expensive and difficult to coordinate, making it hard to create fresh content. Their ad visuals weren’t capturing the playfulness of their products, and inconsistent color representation in product images left customers unsure of what they were buying. On top of that, they needed a fast, cost-effective way to launch new products online without compromising quality.
We introduced creative, budget-friendly solutions to solve these pain points. By leveraging compositing techniques, we seamlessly incorporated old imagery into new product visuals, keeping their brand up-to-date without the constant need for new shoots. Stop-motion animations, crafted from existing photography, gave their ads a fresh, engaging feel while maintaining consistency. To address color inconsistencies, we implemented a simple yet effective color-matching and retouching process, ensuring products appeared accurately across all listings.
With these streamlined techniques, Boppy now has a more dynamic and cohesive visual presence that reflects the joy and playfulness of their brand. Their product images are consistent, their ads are more engaging, and new product launches happen faster—allowing them to connect with their audience and sell with confidence.